# Luxury Tours Switzerland > Boutique Swiss DMC (Destination Management Company) offering fully customized private tours and end-to-end luxury travel planning across Switzerland, led by exclusive in-house trained local Swiss guides not available through any other company. Luxury Tours Switzerland was founded by Marc Gottwald (M.Sc. Environmental Sciences, ETH Zurich) and Joshua Heuberger, building on eight years of experience operating My Swiss Panorama, which holds nearly 400 five-star TripAdvisor reviews and the number-one ranking for outdoor activities in Zurich. The company is a separate legal entity (Aktiengesellschaft, CH-170.3.052.253-5) launched in February 2026, with its website live since December 14, 2026. The team of 15 includes back-office travel agents and a roster of native Swiss guides who are trained in-house, selected for character and storytelling ability, and exclusive to LTS. The company serves primarily high-net-worth individuals from the United States (approximately 80% of clients), along with travelers from Canada, Australia, Asia, the Middle East, and Europe. Typical clients are CEOs, entrepreneurs, doctors, and lawyers aged 45-65 who value nature, privacy, and authentic experiences. Services range from private guided day tours starting at CHF 1,890 for two people to multi-week luxury itineraries exceeding CHF 50,000, covering hotels, transfers, helicopter flights, yacht charters, scenic train journeys, restaurant reservations, and on-ground concierge support. LTS is a member of Switzerland Tourism and a partner of Les Clefs d'Or (international luxury concierge association, Zurich/Lucerne/Basel chapters). All itineraries are fully customized. The company does not offer group tours or pre-packaged trips. ## Company - [Switzerland Private Tours 2026](https://luxurytoursswitzerland.com/): Homepage and main entry point for Luxury Tours Switzerland. Introduces private tour offerings across Switzerland, core service categories, destination options, and inquiry path for custom travel planning. - [About Us](https://luxurytoursswitzerland.com/about-us/): Company background, founding story (origin from designer lamp pivot to nature tours in 2019), co-founder profiles for Marc Gottwald and Joshua Heuberger, team overview, brand values, and positioning as a boutique Swiss luxury DMC. - [Frequently Asked Questions](https://luxurytoursswitzerland.com/faq/): Answers to common client questions about pricing, itinerary customization, guide quality, best travel times, what is included, family accommodations, and the booking process. - [Contact Us](https://luxurytoursswitzerland.com/contact/): Inquiry form and contact information for booking consultations and custom trip planning. Office adress located at Baarerstrasse 112, 6300 Zug. ## Destinations - [Switzerland Destinations](https://luxurytoursswitzerland.com/tours/): Overview hub listing all destination regions where LTS offers private tours and multi-day itineraries, with links to individual destination pages. - [Zurich Private Tours](https://luxurytoursswitzerland.com/tours/zurich/): Destination page for Zurich covering private city tours, hidden alleys, lakeside vineyards, private art collections, Old Town, Uetliberg, Lake Zurich experiences, and day trips departing from Zurich. - [Lucerne Private Tours](https://luxurytoursswitzerland.com/tours/lucerne/): Destination page for Lucerne covering Old Town, Chapel Bridge, Lion Monument, Lake Lucerne cruises, Mount Pilatus, Mount Rigi, and Central Switzerland private experiences. - [Interlaken Private Tours](https://luxurytoursswitzerland.com/tours/interlaken/): Destination page for Interlaken covering private lake cruises, panoramic rail journeys, adventure activities, and access to the Bernese Alps and Jungfrau Region. - [Jungfrau Private Tours](https://luxurytoursswitzerland.com/tours/jungfrau/): Destination page for the Jungfrau Region covering Jungfraujoch, Lauterbrunnen, Murren, Grindelwald, hidden hiking trails, and exclusive mountain encounters. - [Grindelwald Private Tours](https://luxurytoursswitzerland.com/tours/grindelwald/): Destination page for Grindelwald covering First Cliff Walk, Bachalpsee, panoramic train rides, scenic hikes, and alpine village experiences. - [Zermatt Private Tours](https://luxurytoursswitzerland.com/tours/zermatt/): Destination page for Zermatt covering Matterhorn views, Gornergrat railway, glacier experiences, village charm, and multi-day Zermatt-based itineraries. - [St. Moritz Private Tours](https://luxurytoursswitzerland.com/tours/st-moritz/): Destination page for St. Moritz and the Engadin valley covering luxury winter sports, helicopter rides, lakeside dinners, and alpine dining experiences. - [Basel Private Tours](https://luxurytoursswitzerland.com/tours/basel/): Destination page for Basel covering bespoke city experiences, art museums, Rhine River, Old Town, and day trips to the Swiss countryside, Augusta Raurica, and Jura region. - [Geneva Private Tours](https://luxurytoursswitzerland.com/tours/geneva/): Destination page for Geneva covering city tours, Lake Geneva region, connections to Montreux, Lavaux vineyards, Chateau de Chillon, and Gruyeres. - [Swiss Alps Private Tours](https://luxurytoursswitzerland.com/tours/swiss-alps/): Destination page for Swiss Alps experiences covering private helicopter flights over glaciers, remote terrace dining, alpine hikes, and mountain excursions across multiple regions. ## Tour Experiences - [Switzerland Private and Tailor Made Tours](https://luxurytoursswitzerland.com/types/): Overview hub listing all private tour categories by experience type, from adventure and culinary to family and city tours. - [Adventure Private Tours](https://luxurytoursswitzerland.com/types/adventure/): Adventure experience category covering e-biking through hidden valleys, Via Ferrata climbing, kayaking on mountain lakes, paragliding, canyoning, and other active experiences. - [Cheese Private Tours](https://luxurytoursswitzerland.com/types/cheese/): Cheese experience category covering private cheese making workshops, artisan cheese factory visits in Einsiedeln and Appenzell, and guided tastings with local experts. - [Chocolate Private Tours](https://luxurytoursswitzerland.com/types/chocolate/): Chocolate experience category covering private workshops at Laederach, Max Chocolatier, Lindt Home of Chocolate, and boutique Swiss chocolatiers. - [Private City Tours](https://luxurytoursswitzerland.com/types/city/): City tour category covering curated private walking tours in Zurich, Geneva, Lucerne, Basel, Bern, and other Swiss cities, each tailor-made and led by local guides. - [Private Culinary Tours](https://luxurytoursswitzerland.com/types/culinary/): Culinary experience category covering private food tours, wine tastings in Lavaux, farm-to-table dining, Chef's Table experiences at Michelin-star restaurants, and regional specialty tours. - [Family Private Tours](https://luxurytoursswitzerland.com/types/family/): Family tour category covering experiences adapted for all ages including picnics, farm visits, chocolate workshops, mountain trains, sledding, and activities designed for children and multi-generational groups. ## Day Tour Itineraries - [Zurich City Tour and Lake Cruise with Lindt Chocolate](https://luxurytoursswitzerland.com/itineraries/zurich-city-tour-lake-cruise-with-lindt-chocolate/): Full-day private Zurich itinerary covering Old Town, Uetliberg mountain viewpoint, private Lake Zurich boat cruise, and Lindt Home of Chocolate visit. - [Lucerne In a Day Walking and Boat Day Tour](https://luxurytoursswitzerland.com/itineraries/lucerne-in-a-day-walking-boat-day-tour-old-town-lion-monument-lake-cruise/): Full-day private Lucerne itinerary covering Old Town walking tour, Chapel Bridge, Lion Monument, and Lake Lucerne cruise. - [Lucerne and Mount Rigi Day Tour](https://luxurytoursswitzerland.com/itineraries/lucerne-mount-rigi-day-tour-summit-views-lake-views-lucerne-old-town/): Day tour combining Lucerne Old Town with Mount Rigi summit views, cogwheel train, and Lake Lucerne panoramas. - [Lake Lucerne and Mount Pilatus Day Tour](https://luxurytoursswitzerland.com/itineraries/lake-lucerne-mount-pilatus-day-tour-summit-views-boat-cruise-alpine-scenery/): Day tour combining Mount Pilatus summit (via cable car and the world's steepest cogwheel railway), boat cruise on Lake Lucerne, and alpine scenery. - [Best of Jungfrau Region Day Tour: Lauterbrunnen, Murren, Gimmelwald, Interlaken](https://luxurytoursswitzerland.com/itineraries/best-of-jungfrau-region-day-tour-lauterbrunnen-murren-gimmelwald-interlaken/): Full-day guided tour through the Bernese Alps covering Lauterbrunnen Valley (72 waterfalls), car-free villages of Murren and Gimmelwald, and Interlaken. - [Jungfrau Day Trip: Eiger Xpress, Jungfraujoch, Ice Palace, Grindelwald](https://luxurytoursswitzerland.com/itineraries/jungfrau-day-trip-eiger-xpress-jungfraujoch-ice-palace-grindelwald/): Day trip to the Top of Europe via Eiger Express, covering Jungfraujoch observatory, Ice Palace, Aletsch Glacier views, and Grindelwald village. - [Grindelwald First and Lake Bachalpsee Day Trip](https://luxurytoursswitzerland.com/itineraries/grindelwald-first-lake-bachalpsee-day-trip-cliff-walk-hike-alpine-views/): Day trip covering First Cliff Walk, scenic hike to Lake Bachalpsee, and panoramic alpine views in the Grindelwald area. - [Zermatt and Matterhorn Day Tour](https://luxurytoursswitzerland.com/itineraries/zermatt-matterhorn-day-tour-gornergrat-matterhorn-views-zermatt-village/): Full-day private tour to Zermatt covering Gornergrat cogwheel train, Matterhorn and Monte Rosa views, and Zermatt village walk. - [Gornergrat Viewpoint Day Tour](https://luxurytoursswitzerland.com/itineraries/gornergrat-viewpoint-day-tour/): Focused day tour to the Gornergrat summit above Zermatt, featuring panoramic views of 29 four-thousanders including the Matterhorn. - [Matterhorn Alpine Crossing to Cervinia Day Tour](https://luxurytoursswitzerland.com/itineraries/matterhorn-alpine-crossing-to-cervinia-day-tour/): Cross-border day tour from Zermatt across the Matterhorn glacier paradise into Cervinia, Italy, combining Swiss and Italian alpine experiences. - [Mount Titlis and Engelberg Tour](https://luxurytoursswitzerland.com/itineraries/mount-titlis-engelberg-tour-glacier-views-alpine-village-scenic-hiking/): Day tour to Mount Titlis covering the rotating Rotair cable car, glacier views, Titlis Cliff Walk, Ice Cave, and the alpine village of Engelberg. - [Rhine Falls and Stein am Rhein Day Tour](https://luxurytoursswitzerland.com/itineraries/rhine-falls-stein-am-rhein-day-tour/): Day trip to Europe's largest waterfall and the medieval painted-facade town of Stein am Rhein in northern Switzerland. - [Basel in a Day Tour: Old Town, Rhine River, Kunstmuseum](https://luxurytoursswitzerland.com/itineraries/basel-in-a-day-tour-old-town-rhine-river-kunstmuseum/): Full-day private Basel itinerary covering Old Town, Rhine riverfront, Kunstmuseum, and cultural highlights of Switzerland's art capital. - [Gruyeres, Maison Cailler and Lavaux Vineyards Day Tour](https://luxurytoursswitzerland.com/itineraries/gruyeres-maison-cailler-lavaux-vineyards-day-tour/): Day tour combining the medieval town of Gruyeres, Maison Cailler chocolate factory, and UNESCO-listed Lavaux vineyard terraces above Lake Geneva. - [Lake Brienz Cruise and Giessbach Falls Day Tour](https://luxurytoursswitzerland.com/itineraries/lake-brienz-cruise-giessbach-falls-day-tour/): Day tour featuring a boat cruise on turquoise Lake Brienz and a visit to the Giessbach Falls, accessible by historic funicular. - [Day Tour of Gelmer Funicular, Aare Gorge and Grimsel Pass Ride](https://luxurytoursswitzerland.com/itineraries/day-tour-of-gelmer-funicular-aare-gorge-grimsel-pass-ride/): Adventure day tour covering Europe's steepest open funicular at Gelmerbahn, the narrow Aare Gorge, and the scenic Grimsel Pass. - [Diavolezza Glacier Viewpoint and Experience Trail](https://luxurytoursswitzerland.com/itineraries/diavolezza-glacier-viewpoint-experience-trail/): Day trip to the Diavolezza viewpoint in the Engadin, offering panoramic glacier views and an alpine experience trail near St. Moritz. - [Bernina Express Day Trip](https://luxurytoursswitzerland.com/itineraries/bernina-express-day-trip/): Scenic rail day trip on the UNESCO-listed Bernina Express route from St. Moritz to Tirano, crossing the Swiss Alps into Italy via viaducts and mountain passes. - [GoldenPass Panoramic Train: Interlaken to Montreux](https://luxurytoursswitzerland.com/itineraries/goldenpass-panoramic-train-interlaken-to-montreux/): Scenic rail journey on the GoldenPass Panoramic line connecting Interlaken to Montreux, passing through the Bernese Oberland and Lake Geneva region. - [Husky and Dog-Sled Experience in the Engadin](https://luxurytoursswitzerland.com/itineraries/husky-dog-sled-experience-in-the-engadin/): Private winter experience offering dog sledding through the snow-covered Engadin valley near St. Moritz. ## Multi-Day Itineraries - [Switzerland Travel Itineraries](https://luxurytoursswitzerland.com/itineraries/): Overview hub listing all available day tour and multi-day itineraries across Switzerland, organized by destination and duration. - [Zurich, Lucerne and Rhine Falls 3 Day Itinerary](https://luxurytoursswitzerland.com/itineraries/zurich-lucerne-rhine-falls-3-day-itinerary/): Three-day itinerary covering Zurich city highlights, Rhine Falls, Lucerne Old Town, and Mount Pilatus or Mount Rigi with premium hotel stays. - [3 Days in Zurich Tour Itinerary](https://luxurytoursswitzerland.com/itineraries/3-days-in-zurich-tour-itinerary/): Three-day Zurich-based itinerary covering city tours, lake cruises, chocolate and cheese experiences, and day trips to the Bernese Alps. - [3 Days in Interlaken Tour Itinerary](https://luxurytoursswitzerland.com/itineraries/3-days-in-interlaken-tour-itinerary/): Three-day Interlaken-based itinerary covering the Jungfrau Region, Lauterbrunnen, Murren, Gimmelwald, and Bernese Alps highlights. - [Basel and the Countryside in 3 Days](https://luxurytoursswitzerland.com/itineraries/basel-the-countryside-in-3-days/): Three-day itinerary combining Basel city culture with Swiss countryside experiences, Augusta Raurica, and Jura mountain region. - [Zurich, Interlaken and Chateau Chillon 5 Day Itinerary](https://luxurytoursswitzerland.com/itineraries/zurich-interlaken-chateau-chillon-5-day-itinerary/): Five-day itinerary connecting Zurich, the Jungfrau Region, Interlaken, and the Lake Geneva area including Chateau de Chillon and Montreux. - [5 Days in Geneva Tour Itinerary](https://luxurytoursswitzerland.com/itineraries/5-days-in-geneva-tour-itinerary/): Five-day Geneva-based itinerary covering the city, Lake Geneva, Lavaux vineyards, Montreux, Gruyeres, and surrounding Swiss and French Alps. - [The Swiss Alps in 7 Days](https://luxurytoursswitzerland.com/itineraries/the-swiss-alps-in-7-days/): Seven-day luxury itinerary traversing major Swiss Alpine destinations with private guides, five-star hotels, and signature mountain experiences. - [Zurich, Zermatt, Klein Matterhorn 7 Day Itinerary](https://luxurytoursswitzerland.com/itineraries/zurich-zermatt-klein-matterhorn-7-day-itinerary/): Seven-day itinerary connecting Zurich with Zermatt and the Klein Matterhorn, featuring Gornergrat, glacier experiences, and alpine village touring. - [Geneva, Zermatt, St. Moritz and Appenzell: 9 Day Itinerary](https://luxurytoursswitzerland.com/itineraries/geneva-zermatt-st-moritz-appenzell-9-day-itinerary/): Nine-day itinerary crossing Switzerland from Geneva through Zermatt and St. Moritz to Appenzell, covering French-speaking, Valais, Engadin, and Eastern Swiss regions. - [Zurich, Jungfrau, Zermatt and Ticino: 14 Day Itinerary](https://luxurytoursswitzerland.com/itineraries/zurich-jungfrau-zermatt-ticino-14-day-itinerary/): Comprehensive two-week itinerary covering German-speaking, French-speaking, and Italian-speaking Switzerland with daily guided experiences, premium hotels, and signature activities.